It’s all about Transmedia Storytelling, Marketing, Participatory Media and Convergence. Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they don’t have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game?
In “Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach To Storytelling“, Nuno Bernardo will show readers storytelling examples and how to use the transmedia universe approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms. “Transmedia 2.0” is the follow up to the 2011 bestseller “The Producers Guide to Transmedia” and draws on Nuno Bernardo’s experience of multi-platform storytelling and production.
She is the girl with the dragon tattoo—a genius hacker and uncompromising misfit. He is a crusading journalist whose championing of the truth often brings him to the brink of prosecution.
Late one night, Blomkvist receives a phone call from a source claiming to have information vital to the United States. The source has been in contact with a young female superhacker—a hacker resembling someone Blomkvist knows all too well. The implications are staggering. Blomkvist, in desperate need of a scoop for Millennium, turns to Salander for help. She, as usual, has her own agenda. The secret they are both chasing is at the center of a tangled web of spies, cybercriminals, and governments around the world, and someone is prepared to kill to protect it . . .
The duo who captivated millions of readers in The Girl with the Dragon Tattoo, The Girl Who Played with Fire, and The Girl Who Kicked the Hornet’s Nest join forces again in this adrenaline-charged, uniquely of-the-moment thriller.
Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. But, how can independents achieve this degree of success if they don’t have one hundred million dollars to spend on a marketing campaign or the time to gamble on a one in a million viral video or game? One of the answers is to use Transmedia Storytelling to build an entertainment brand that can conquer audiences, readers and users around the globe and in a myriad of platforms.
Through his own experience producing transmedia with beActive, Nuno Bernardo developed a step-by-step approach to building long-running Multiplatform Entertainment brands and loyal viewing communities. Now he wants to share his knowledge with filmmakers, television, games, and digital content producers, marketers and brand managers, audiovisual and media students who want to learn a trick or two about how to use stories and a transmedial approach to marketing, advertising and communication to attract audiences and users to their stories and products.
Nuno Bernardo’s Transmedia franchises have been adapted all across the globe, from the UK to China, conquering tens of millions of loyal fans and featuring in the world’s greatest film and television festivals along the way. Nuno has been nominated for three EMMY awards, two Rose d’ Or awards and won two Kidscreen Awards. Based on his experiences, recently he published “Transmedia 2.0”, the follow up to his 2011 best selling book “The Producers Guide to Transmedia”. Find out more about Transmedia Storytelling here.
What’s out there beyond books? Tons of marketing, publishers, book reviewers, infinite ways of selling them, a huge industry.
But what better way to honor book stories than having a nice place to carefully display them on a shelf ? Some still love buying books from bookstores. You can check the most beautiful of them all around the world.
Borders Group is dead and buried for some years now. Advantages from it’s death had the sellers who anticipated in the perfect moment the growth of online sales. But people are still talking about that nice atmosphere: “a booklover’s dream.” The full story can be remembered reading this article.
Books, thousands of them. Endless shelves of books – fresh books, old books, every possible kind of book. Soft chairs to sit in and soft-selling staff people who knew books, loved books, could talk about books. So the question is still out there: should Borders Books & Music be resurrected?
I have always enjoyed coming to this store because it was a fun place to browse. They usually had just about everything I was looking for. And if you couldn’t find it, an employee was happy to help look it up for you and order it if possible. They also had computerised kiosks throughout the store to find information on their listed and available items with directions to where it was displayed in the store and on the shelf.
They always had lots of discounted books on the sale tables as you first walk into the store. I always had to stop there first and sometimes found some great deals on something I was interested in. (…)” – Ida H. – Sacramento, CA
Check out some other reviews of Borders Books Austin here.
Borders Group, Inc. (former NYSE ticker symbol BGP) was an international book and music retailer based in Ann Arbor, Michigan. The company employed approximately 19,500 throughout the U.S., primarily in its Borders and Waldenbooks stores.
As of January 30, 2010, the company operated 511 Borders superstores in the US. The company also operated 175 stores in the Waldenbooks Specialty Retail segment, including Waldenbooks, Borders Express, Borders airport stores, and Borders Outlet stores.